The combined distribution of the South Dade News Leader, the Dade-Monroe County Grower and the total market coverage product, the Total Leader provides you with a powerful advertising tool, targeting the entire South Dade market.The South Dade News Leader is published and distributed weekly every Friday morning. It contains all the local news happenings throughout deep South Dade.The Dade-Monroe County Grower is a monthly section of the News Leader and is published the last week of each month. Here you will find every aspect of agri-business in Dade and Monroe County.The South Dade Newsleader has served South Dade for over 93 years. Its ccovers Miami through Cutler Ridge, Redland, Perrine, Goulds, Princeton, Naranja, Homestead and Florida City. The bulk (68 percent) of its circulation, however, is in the Naranja, Homestead and Florida City region. The duplication in readership between the News Leader and the Miami Herald is less than 22 percent.The South Dade News Leader is in the Miami - Fort Lauderdale, FL DMA. The South Dade News Leader offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.